Within this context, the strategy is clear: in the absence of accountability of what is visually presented, developers and their hired visualizers weaponize graphics-intentionally distorting visuals towards telling the fictional stories they believe will allow them to build (and ultimately extract profit) from projects that contribute minimally to the public good. An absence of a “visuals ethics” in urban planning and design-as it is currently practiced-allows those without the knowledge of graphic manipulation to be easily taken advantage of by the seductive hyper-realistic graphics produced by designers and the developers that hire them. Within that piece, I argued that the architectural profession’s dominion over the methods and techniques used in the production of visual imagery-alongside the public’s limited knowledge of the subject- creates a hidden power dynamic favouring developer-architect teams and that this bias drives decision-making at all levels.įurthermore, within the context of engaging the public, I put forth the idea that graphics created by architects must hold an ethical responsibility to visually “tell the truth” so that informed decisions can be made by community members and regulators. It’s been 10 months since I wrote Deconstructing Visuals. Shadow study with full shadow lengths provided outside the initial frame chosen by Perkins & Will.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |